This primer is created by Primerli to help professionals with no prior industry experience learn the basics of the industry in under an hour. While all retailers share a common goal - identifying and profitably serving consumer demand - there is enormous variance across the retail sector, both in terms of what products are sold and how they are sold. Across this diverse landscape, the challenges and rewards of retail operations vary commensurately. This primer will navigate this landscape, introducing key concepts such as common retail types, the retailer’s role in the value chain, typical focus areas for retail operators, and what changes to expect in the future.

Table of Content

Skills