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Pharmaceuticals Industry Primer

Understand how pharmaceuticals are developed, marketed, and sold—and how the global pharmaceutical industry operates and evolves.

By FifthElement
Self-Paced
Free
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We all have some experience with pharmaceuticals, but it’s an industry that can seem hard to understand, especially if you don't have a medical background. But don't worry! This primer will help you understand how the industry operates in under an hour. We will explore different types of pharmaceuticals, a pharmaceutical's journey from a research lab to your medicine cabinet, and how a pharmaceutical gets commercialized, and give you an overview of the global pharmaceuticals market and key trends impacting the industry.

Table of Contents
  • Introduction
  • Products
  • Product lifecycle
  • Sales and marketing
  • Market segmentation
  • Major trends
  • Wrap-up
Skills
Pharmaceuticals Pharmaceutical Marketing Pharmaceutical Commercialization Pharmaceutical Sciences Pharmaceutical Terminology Pharmaceutical Manufacturing Pharmaceutical Engineering Pharmaceutical Formulation Pharmaceutical Product Management
Modules