- About
- Modules
We all have some experience with pharmaceuticals, but it’s an industry that can seem hard to understand, especially if you don't have a medical background. But don't worry! This primer will help you understand how the industry operates in under an hour. We will explore different types of drugs, a drug's journey from a research lab to your medicine cabinet, and how a drug gets commercialized, and give you an overview of the global pharmaceuticals market and key trends impacting the industry.
Table of Contents
- Introduction
- Products
- Product lifecycle
- Sales and marketing
- Market segmentation
- Major trends
- Wrap-up
Skills
Pharmaceuticals
Pharmaceutical Marketing
Drug Commercialization
Pharmaceutical Sciences
Pharmaceutical Terminology
Pharmaceutical Manufacturing
Pharmaceutical Engineering
Pharmaceutical Formulation
Pharmaceutical Product Management
Modules
Pharmaceuticals Industry Primer
Module 1 -