Skip to main content
Enroll

Home / Courses / Fashion Industry Primer

Fashion Industry Primer

Learn the essentials of the fashion industry, from brands and products to business models, value chains, and key trends shaping the market.

By FifthElement
Self-Paced
Free
Enroll Now

This Primer by Primerli is designed to help professionals with no prior experience grasp the fundamentals of the Fashion Industry in under an hour.

Covering both B2C brands (retailers) and B2B models (brands selling through other retailers), this course explores how major names like Zara, Nike, H&M, Calvin Klein, and Patagonia operate. You’ll learn about the brand landscape, product assortment, business models, fashion value chain, industry economics, and key trends shaping the market today.

Table of Contents
  • Introduction
  • Brand Landscape
  • Product Assortment
  • Business Models
  • Value Chain
  • Economics
  • Trends
  • Wrap up
Skills
Luxury Fashion Industry Fashion Merchandising Fashion Retail Fashion Design Fashion Terminology Fashion Knowledge Business-To-Consumer (B2C) Marketing Apparel Manufacturing Merchandising Apparel Sales
Modules