This Primer is created by Primerli to help professionals with no prior industry experience learn the basics of the industry in under an hour. This Primer covers all Fashion Industry essentials, including what it takes to produce and sell fashion items. This Primer will focus on both the B2C fashion model (i.e., brands that act as a retailer) and the B2B fashion model (i.e., brands that sell via other retailers) and will cover the activities of major brands like Zara, Nike, H and M, Calvin Klein, Patagonia, and so on. Topics include: the brand landscape, the products, the major business models, the fashion value chain, the economics, and the major trends to expect in the industry today.

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Skills