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Consumer Packaged Goods Industry Primer

This primer covers the CPG industry, from product development to sales, highlighting brand building, economics, and key trends shaping the sector.

By FifthElement
Self-Paced
Free
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Consumers worldwide purchase billions of Consumer Packaged Goods (CPG) every day. The industry’s massive global corporations house many of the world’s most recognizable and enduring brands. Originating from the CPG sector, the modern practice of branding continues to shape how products are developed, managed, and marketed.

This primer offers a comprehensive introduction to the CPG industry. You will explore the lifecycle of products—from initial development and manufacturing to marketing, sales, and logistics. Additionally, the course covers the economic factors influencing the sector and emerging trends that will impact its future.

Table of Contents
  • Introduction to CPG
  • The Product
  • Marketing
  • Product Development
  • Manufacturing
  • Sales
  • Logistics
  • Economics
  • Trends
  • Wrap-up
Skills
Fast Moving Consumer Goods Food Packaging Packaging and Labeling Branding Brand Management Consumerism Corporate Branding Branding Campaigns Place Branding Product Marketing
Modules