Cars and trucks are all around us. The auto industry has produced well over a billion vehicles since its inception, and in doing so, has pioneered advances in engineering, design, and manufacturing. Vehicles are unique: they are remarkably complicated machines that we produce at remarkably high volumes. Manufacturing at scale, profitably, and in a way that keeps up with ever-changing technology and consumer demand is no easy feat. This primer will introduce the must-know topics about this dynamic industry, including the product, the economics and value chain, and key trends to expect in the coming years.

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Skills