Cars and trucks are everywhere—an essential part of daily life and the backbone of global transportation. Since its inception, the automotive industry has produced over a billion vehicles, pushing the boundaries of engineering, design, and mass production. Vehicles are complex machines built at an immense scale, and manufacturing them profitably while adapting to rapid technological and market changes is a major challenge.

This primer offers a comprehensive introduction to the automotive industry. You'll explore the structure and dynamics of this sector, including how vehicles are developed, branded, manufactured, and sold. You'll also gain insight into the industry's economics, supply chain, and the trends shaping its future.

• Understand the lifecycle of a vehicle—from product concept to aftersales
• Explore key players, brands, and the value chain
• Analyze economic models and profitability challenges
• Identify major trends in technology, design, and consumer demand

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Skills