Consider a typical air passenger’s journey: the checked luggage, safety briefing, mid-flight meal, movie streamed over wifi, and smooth landing on a busy runway. Every day, millions of people make a journey just like this. To operate all of this seamlessly and safely, an enormous planning and coordination effort is required. Operating profitably in the airline industry is no easy feat, and many do not succeed. This primer will introduce the challenges and opportunities operators face in this complex industry. We will cover the common sources of revenue, participants in the ecosystem, commercial and operational functions, key metrics, and trends to expect.

Table of Contents

• Introduction
• Products and services
• Business model
• Ecosystem
• Commercial Functions
• Operations
• Trends
• Wrap-up

Skills